LIVE STREAMING

Technology is undeniably a big part of the world we live in today. From smartphones and social media to video streaming, technology has redefined the content we are exposed to and how we engage with it. With a large chunk of our days spent online, it comes as no surprise that many exhibitors have begun to use social media and digital platforms to draw in customers. With the ability to share live stream content on Facebook, Instagram, and YouTube, these social media platforms have proven to be a great way for exhibitore to reach a wide and diverse customer. But before you hit the record button, we have come up with a few ideas on how an exhibitor can leverage the power of the live stream!

Live streaming is an extremely affordable way to reach existing and new audiences. It takes seconds to set up and is quickly becoming a key part of online marketing. Live streams allow exhibition to showcase content online in real-time and enables institutions to share on-site events with a larger audience. With the ability to present remote viewers with a taste of what an institution has to offer, exhibitors can reach a larger audience and entice potential visitors. Social media platforms like Youtube, Facebook and Instagram have even begun offering live stream features that allow users to stream content directly to their followers. Through live streaming, you are engaging not only with the event attendees but with internet users around the globe. It’s a valuable and inexpensive tool to increase engagement internationally and boost your exhibition.

Sharing video content on social media platforms like Youtube, Facebook Live also provides the ability to comment and respond to content in real-time. The ability to respond to content creates the opportunity for viewers to tackle relevant issues that can even extend outside of the exhibition space. Live streaming refers to broadcasting video in real time as it happens through the internet. It has many benefits and can expand your audience and lift your brand credibility.

You could worry that live streaming will decrease the face-to-face interaction; but in fact statistics shows the opposite. You are more likely to increase the number of visitors on your stand. People attend events for the face-to face communication and experiences. They want to be there in person to network, to learn, to develop valuable contacts and to fully experience the event with all their senses. Live streaming adds an extra dimension to your event marketing and helps your brand go from the traditional storytelling to story living. Marketing campaigns and promotions, and any on-stand activities, including showcasing products, that you live stream can further encourage show attendees to visit your stand. It can somehow create a feeling of ‘missing out’ on the fun happening somewhere else, which will motivate people to visit the stand – ultimately giving the exhibitor increased opportunities to sell.

Use large screens to display your live stream. This is especially useful if your exhibition stand gets busy and it becomes more difficult for attendees to clearly see what is going on. Ask event organisers if there are any screens at the show you could use for streaming. This is often possible under the umbrella of Advertising which may involve some investment.

BD Event supports live streaming for corporate clients hosting virtual exhibitions on a turn-key basis. We support event organisers by providing professional live streaming services to make your exhibition more engaging for your viewers. We can help you run your live stream interviews, QnA session, walk around the exhibit and guest speeches so that you can focus on engaging with your participants during these sessions. With so many areas that one has to plan for, hosting such virtual exhibitions can be quite daunting. This is why you need to work with a professional video live streaming service provider who can help you manage your live stream segments to ensure that your live streams can flow seamlessly.